Our Theme

Developing human capital, building a better future

Our Theme – ‘Developing human capital, building a better future’ – is of global importance. It will have an impact on every individual, in every society, in every country.

Human capital is our collective potential. The sum of our creativity and knowledge. Our talent and experience. Our ingenuity and promise.

Expo 2025 Baku will be an exploration of how human ability, in all its forms, can be best applied across all aspects of society for the benefit of everyone.

Our three sub-themes – Talent, Vitality and Achievement – align with three of the United Nations’ Sustainable Development Goals.


Talent: the future of education


The possibilities are endless, but only attainable with education, the nurturing of talent and an assimilation of skills. Expo 2025 Baku will seek to enhance global understanding of how to maximise the potential of our human capital through education.




Vitality: the future of health

The ability to work and live a long, meaningful and healthy life is a fundamental human right and the foundation for the achievement of our potential. Expo 2025 Baku will provide a fresh perspective to the exploration of how we nurture the health component of our human capital.



Achievement: the future of work

Human capital looks to the ultimate goal of productivity from a workforce. But how is productive work redefined in a world of automation and what does it mean for the future of employment? Expo 2025 Baku will bring rigour to the debate, testing how we continue to achieve on a personal, community and, ultimately, a global level.